Lymm Radio has been set up by two local residents and veterans of local commercial and BBC radio – Paul Smith and Ian James.

We have many years of experience of working in the radio industry – and also run our own media production company, Reactive Audio, located in Warrington.

We’re well-known in the village (particularly in the pubs for some reason) but even if you’ve never met us – you’ll have seen or heard us on local radio and ITV Granada.  Together with our friend and colleague – Elio Pace –  we created a bit of broadcast magic with our jingle for Fords of Winsford (did we just hear you sing that?!!).  There’s a little more information about our radio background below:



Paul’s radio career started at MFM radio (the one-time independent local radio station for Wrexham and Chester) where he presented everything from the overnight show to the breakfast show.  Whilst at the Marcher Radio Group, his regular programmes were at Buzz FM (Birkenhead) and also a popular weekend show at Coast FM (Colwyn Bay).  He eventually moved to KEY 103 in Manchester, where he first presented the early breakfast show (handing over to Steve Penk) and eventually the evening show from 7pm until 10pm.

He later became programme manager and drive-time presenter of Piccadilly Gold / Magic 1152, before eventually leaving EMAP Radio to set up Reactive Audio.  Paul has also presented on BBC Radio Leeds and Radio Merseyside.  Hobbies include sailing and spending time at home with his two cats, Jack and Jess.



Ian was one of the first presenters to be heard on Marcher Sound Radio when it launched on the 5th September 1983 – but not long after, left to pursue a career in the travel industry.  In 1990 he returned to Marcher Sound (now called MFM) to take over the mid-morning show, eventually moving across to sister station, Marcher Gold as breakfast presenter.  Late in 1994 he moved to Cardiff to present the afternoon show on Touch Radio – at the time, the most successful AM radio station in the country. He has also worked at Magic 1170 (Teesside), Wire FM (Warrington) and BBC Radio Leeds (as mid-morning stand in for Graham Liver) and BBC Merseyside.

Whilst at BBC Radio Leeds, Ian also presented “Glitterball” under the pseudonym “Doctor Dance” which gained a cult-following with listeners from around the world – and at one time, was the 4th most listened-to shows on BBC iPlayer’s “listen again” in English Regions.

In recent years, Ian’s voice has been heard on countless radio commercials, both in the UK and abroad – and he’s also a familiar face fronting the Fords of Winsford TV commercials on ITV Granada.